SOHO China Ltd (0410.HK), Beijing’s largest real estate developer, unveiled a sharp fall in first-half results according to the results report posted by the Hong Kong Exchanges Thursday.

The industry leader produced a turnover of 1.22 billion yuan ($0.19 billion) in the first six months, decreased 54 percent year on year, while the net profit was 0.61 billion yuan.

The sales revenue reaches 6 billion yuan up to now, which mainly comes from two projects- SOHO Wangjing and SOHO Zhongshan square. And project of SOHO galaxy will be completed in the fourth quarter, which could enhance the company’s annual result.

At the same time of released its semiannual report, the Beijing-based announced to carry a “self-control” strategy, which means the rents will be the main source of profit with an annual income over 4 billion yuan ($0.16 billion) after 5 years, while the sales revenue becomes a supplementary means.

“SOHO will be the biggest owner of high quality houses in Beijing and Shanghai,” said chairman Pan Shiyi.

China’s real estate companies are suffering from the property curbs, which began introducing in April 2010 to ensure housing remains affordable.

While data from the China Index Academy showed that average home prices in 100 cities edged up 0.33 percent in July month on month, the government is unlikely to scrap policies within the next two years, as China’s home purchase restrictions are part of a long-term plan to control the property market, Shanghai Securities News said, citing Wang Juelin, a researcher at the Ministry of Housing and Urban-Rural Development.

China may set new property controls as early as this month after the central government’s inspection team returns to Beijing and the government has some room to impose new curbs if necessary, including raising the transaction tax on existing homes and expanding a property tax trial.