An engineer in Beijing spent 1,000 yuan unintentionally registering a liquor trademark - "Mo Yan Zui" in 2006. Six years later, Mo Yan was awarded the Nobel Prize in literature, making this trademark amazingly profitable.

According to the engineer, this trademark will be sold at price of 10 million yuan, 10,000 times the original registered cost.

As Mo Yan means "don't say", while "Zui" means "drunk" in the Chinese language, this trademark has two interesting meanings for a liquor: Mo Yan drunk with this liquor and don't say "I'm drunk" with the liquor, which can be regarded very timely in China. Both are proper connotations for a liquor.

Since October, Mo Yan has become the hottest cultural commodity, expanding to other industries.

Mo Yan's books were immediately snapped up after the news of his Nobel Prize. Sales in online shops doubled the sales in September and Mo Yan’s publisher sped up a planned IPO.

Mo Yan's hometown is reported to be investing 670 million yuan for tourism development.

Now Mo Yan has entered into the wine industry, creating a 10 million yuan fortune for an ordinary engineer.

How much more economic interest can be developed around Mo Yan, the first Chinese citizen Nobel Laureate in Literature has yet to be determined.