In an interview on Friday, Wang Qiang, director of the General Administration of Press and Publication's (GAPP) digital publishing department, said that Amazon China’s Kindle Store opening was against regulations.

The new Kindle Store launched by Amazon China on Dec. 13 is operated by Chinese publishing organization ChineseAll.com – meaning that Amazon China is using ChineseAll.com's licenses to operate its own store.

An unnamed source in the publishing industry told Sina Tech that licensed companies may only sell their own content, and may neither allow other parties to operate their platforms nor operate platforms for other parties.

If so, this may mean that Amazon China's partnership with ChineseAll.com exceeds the scope permitted by government policies.

GAPP has opened an investigation into Amazon China and ChineseAll.com, though no results are available at present. A spokesperson for ChineseAll.com said that the company had long been a partner of Amazon China, but declined to comment on recent developments.