China's biggest direct purchase platform of wines, WineNice.com confirmed on Thursday it’s close to the completion of a second-round of financing which scales to 1 billion yuan($160million). But the online platform did not disclose the specific investor information.

“The domestic wine market is still in its early stages of development, which is truly in a sunrise industry. It is expected in the next 3-5 years, the wine industry will enter a period of rapid development.” said Lv Yide, CEO of WineNice.com., adding that with the deepening of the awareness of online shopping, the proportion of e-commerce will continue to improve. Currently, e-commerce account for only 5% of the overall sales.

China is currently the world's fifth largest wine consumer after the United States, Italy, France and Germany, according to the 2012 China Wine Market Report released by International Wine and Spirit Research.

Last year saw wine consumption in China increase by 33.4 percent year on year to 156 million 9-liter cases containing 12 bottles per case.

It is expected by 2015 China's wine market will reach a 100 billion yuan ($16 billion) scale, with imported wine accounting for more than 40% of the overall market size.

China in July drew up a 12th Five-Year Plan for the wine industry aiming to speed up structure adjustment and upgrading, ensure quality and safety, and realize the sustained and healthy development.

The goal of wine industry during the 12th Five-Year Plan period is to increase the production to 2.2 million kiloliters by 2015, which is double than 2010, China Securities Journal reported.