November 11 (11.11), when four ones meet together once a year, is Singles’ Day in China, created by university students in 1990s and now has become popular withthe younger generation.

Besides the promotional carnival held by e-commerce companies, traditional activities for Singles’ Day such as blind dating attracted a lot of single people as well.

Data shows that there are about 180 million single young people reaching the age of marriage in China.

However, to finish “Singles’ Days” in China does not seem that easy.

With the urbanization in China, a large number of rural young people came to big cities where the pressure for survival is relatively greater. So many of them spend most of their energy on their career and postpone marriage, said Gong Haiyan, founder of jiayuan.com (NASDAQ: DATE), a website providing blind dating services.

Besides, a certain economic condition is necessary for single girls or their parents when choosing the future husband.

According to Chinese Marriage Condition Investigation Report (2011), about 80 percent single girls interviewed said that boys with a monthly salary higher than 4,000 yuan are capable to have a girlfriend; 27.1 percent girls even thought the monthly salary standard should be over 10,000 yuan.

It was even reported that the blind dating in China is like a commercial trade.

Fifty-seven percent of women interviewed agreed with the viewpoint that “a good job is no better than a good marriage” in 2011 the Chinese Marriage Condition Investigation Report, lower than the 71 percent according to the2010 survey.

“It proves that though income and house are still prime standards of single Chinese women, the economic function of marriage is on the decline and the marriage tends to be more rational for Chinese women,” concluded TianFanjiang, secretary general of The Committee of Match-making Service Industry, China Association of Social Workers, participating in the research of the report.