Sina Co (NASDAQ:SINA),a leading online media company serving China and the global Chinese communities issued on November 15 Q3 financial report.

•Net revenues increased 17% year over year to $152.4 million. Non-GAAP net revenues increased 18% year over year to $147.7 million, reaching the high end of the Company's guidance between $145.0 million and $148.0 million.

•Advertising revenues grew 19% year over year to $120.6 million, within the Company's guidance between $120.0 million and $122.0 million.

•Non-advertising revenues increased 9% year over year to $31.8 million. Non-GAAP non-advertising revenues increased 10% year over year to $27.1 million, exceeding the Company's guidance between $25.0 million and $26.0 million. Non-GAAP non-advertising revenues other than MVAS grew 150% year over year to $8.0 million.

•Net income attributable to SINA was $9.9 million, or $0.14 diluted net income per share attributable to SINA. Non-GAAP net income attributable to SINA was $11.7 million, or $0.17 non-GAAP diluted net income per share attributable to SINA.

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